PayPal
Pay for your Spotify Premium with PayPal and we’ll donate £1 to Brighter Sound, a charity that helps young people from deprived backgrounds kickstart their journey into music. From that brief we developed We Love Music, a Spotify playlist that made up the headline in song titles.
Media Social and digital
Agency RAPP
Nutmeg
Demystifying the world of investments (in a fun and accessible way) allowed us to open it up to a whole new audience. With one simple app, your money works harder and profits aren’t swallowed up by sky-high fees. The TV commercial launched during Coronation Street and traffic to the Nutmeg site hit an all-time high.
Media TV, tube cards, London press
Agency AMV BBDO
The Economist
The Economist subscriber renewal programme features 25 pieces of communication delivered over a 4-month customer journey. We planned and designed it at Proximity London, and it was rolled out to subscribers and prospects in the UK, Europe, Asia and North America.
Media CRM including email, DM, inserts, cover wraps, radio, sales team scripts.
Agency Proximity
Barclaycard
As the lead team on the Barclaycard account we created a new campaign every three months, to highlight the latest offers and encourage switching and balance transfers. Each one was linked to a specific time of year, with offers created that cut through with consumers in a very crowded market.
Media Email, web banners, page takeovers, inserts, DM.
Agency Iris
