Braun
Peak performance of the Braun Series 9 is achieved by replacing the saver head every 18 months. And since the locking mechanism reminded us of the wheel on an F1 car, we created an online film highlighting the engineering and performance similarities. It was directed by Top Gear’s Kit Lynch-Robinson and featured sublime sound design. The CTA button was hit thousands of times and we sold hundreds of new shaver heads.
Media Online film
Agency AMV BBDO
Nuffield Health
Q1 is the so-called Golden Quarter for gyms. To stand out from the crowd Nuffield Health offered a free Health MOT to all their members, helping to kick-start their New Year’s Resolutions and make the most of their Nuffield Health membership.
Media Press
Agency Beta
Braun
An online and in-store film to demonstrate how to get the best results from the new Braun IPL grooming device. It featured a top US model and was shot by internationally famous photographer John Akehurst. Post-campaign analysis showed an increased understanding of just how to use the product for the best results, especially in-store.
Media Online and in-store
Agency AMV BBDO
Gillette Venus
Popular TV presenter and influencer Emma Willis was the perfect match for our Gilette Venus campaign, inspiring people to find the right product for their lifestyle. Her social media followers were able to watch as she filmed the commercials, amplifying the traditional media campaign and creating a buzz of expectation in the lead up to launch.
Media TV and online
Agency AMV BBDO
Pru Health
Pru Health were the first company to offer discounts to customers who lead a healthy lifestyle. This launch work featured cross-track posters on the tube, press ads and a whole suite of ambient marketing materials. We also created a website so people could track their progress (these days there’s an app).
Media Tube posters, press, ambient.
Agency Rapier