IKEA
Allow people to experience the wellbeing effects of play with an addictively simple online game. It was based on the game we all played as children, where you try to get round a room without touching the floor, by jumping between pieces of furniture. This was part of a larger Play in the Everyday campaign that included TV, press and online activity.
Media Online game
Agency RAPP
Paymentsense
The new integrated transaction system from Paymentsense means you don’t have to enter payments twice, once on the till and then on the card machine. It saves you time, hassle, and you’ll never accidentally charge your customer twice. We created bespoke films for three important sectors, resulting in a significant increase in sales.
Media Online films
Agency In-house
Sainsbury’s
There’s a common misconception that Sainsbury’s is more expensive than other supermarkets. So our press campaign asked questions that lead consumers to open the newspaper and see the actual low cost of Sainsbury’s products. Metrics showed that 18% of consumers recalled the ad and were persuaded to go in store.
Media Press and national radio
Agency AMV BBDO
British Heart Foundation
A campaign designed to increase donations to BHF shops, encouraging people to bring us their “lovely things” rather than throwing them away. It included everything from in-store posters and floor media to bookmarks and bags. It’s difficult to put an exact figure on how much was raised, but just one shop (in Oxford) estimated they generated an extra £40k over the campaign.
Media Ambient, in-store
Agency Aurthur
